Festive sale: Amazon.in sells Rs 750 cr worth of premium smartphones; Flipkart sees 2X growth on day 1

NEW DELHI: Amazon.in, which started its festive sale on Saturday, said it has seen its “biggest over opening” and claimed it has sold premium smartphones worth Rs 750 crore within 36 hours on its platform. Arch-rival Flipkart – which is backed by American retailer Walmart – also expressed exuberance saying it had seen 2-fold sales growth on the first day of its ‘Big Billion Days (BBD)’ sale compared to the opening day of the last year’s festive sale.

Both companies, however, remained mum on the total business generated on the first day of the sale. The ongoing sale is to close on October 4.

While there have been concerns around a slowdown in demand in some quarters, both Amazon.in and Flipkart have been upbeat about clocking strong growth in the festive sales.

Reports suggest e-commerce companies could ring in close to $5 billion worth of sale this festive season.