Festive cheers! Ecommerce platforms, online brands sales shine on Diwali

The festive season sale helped ecommerce companies and online brands report a rise in sales, with categories such as electronics, food, grocery, and jewellery reporting double-digit growth over last year.

According to Grant Thornton Bharat, a consulting firm, more than 50 per cent of the total festive sales have come through online platforms, against 45 per cent in 2022.

According to Unicommerce, which helps businesses sell online, order volumes for e-commerce grew about 37 per cent during the festive season sale this year, compared to 2022. In terms of gross merchandise value (GMV), online retail registered a growth of 22 per cent.