Festival sales: Meesho beats Amazon in order volumes

SoftBank-backed social commerce platform Meesho outperformed e-commerce giant Amazon in terms of order volumes during the early leg of the ongoing festival shopping season, according to a new report by consultancy firm Redseer.

Walmart-owned Flipkart led the order share with 49 per cent, while Meesho earned a 21 per cent share to climb to the second spot. Meesho’s performance during the festival season – the busiest time for e-commerce businesses in India – is remarkable as it is a relatively new entrant in the space.