Fashion retailer Myntra launches ChatGPT feature, says industry first

Online fashion retailer Myntra said on Wednesday it will use ChatGPT, the AI software that answers questions in conversational or natural language, to assist customers in searching products and trying styles.

“We are arguably the first fashion, beauty and lifestyle platform, globally, to roll out this feature to the entire customer base at this scale,” said Raghu Krishnananda, chief product and technology officer at Myntra.

“…this latest innovation will empower our customers to express their fashion needs to Myntra in an intuitive manner and allow them to choose looks from over 2 million styles,” he said.