Fashion platform Fynd launches AI search tool

Reliance-backed fashion e-commerce platform Fynd has launched an artificial intelligence search tool, Fynd Now, that allows users to take fashion inspirations from anywhere on the internet and shop for that look. Once shoppers download the ‘Fynd Now’ Google Chrome extension, they can take inspiration from any visual content online, and discover products to buy, the firm said.

“At Fynd, our purpose is to create an enduring shopping experience for anyone, anywhere. Fynd Now is an AI-powered visual search technology that helps consumers seamlessly complete their purchase journey — from product discovery to a product purchase” said Fynd co-founder Farooq Adam.