Fashion, grocery, general merchandise to capture 2/3rd of e-commerce by 2027: Falguni Nayar

Beauty and lifestyle e-commerce platform Nykaa’s CEO and founder Falguni Nayar on Monday said fashion, general merchandise, and groceries will account for two-thirds of the Indian e-commerce scenario by 2027. Fashion is the second-largest category online after electronics at present, Nayar said.

“By 2027, it is expected that fashion, grocery, and general merchandise will capture two-thirds of the e-commerce market- showing large potential and room to grow.”