Fashion and grocery are next frontiers for Flipkart: CEO Kalyan Krishnamurthy

Bengaluru: E-commerce companies witnessed their biggest festive sales ever, as new customers from smaller cities and pent-up demand drove the purchases this year.

Flipkart Group, including Myntra, grabbed a dominant share of the gross merchandise value (GMV) pie in its Big Billion Days sale this month.

Flipkart Group, which was valued at $25 billion in July, when it raised $1.2 billion led by US-based parent Walmart, has made multiple investments in recent months, in fresh produce startup Ninjacart, logistics firm Shadowfax, Arvind Fashions Ltd’s Arvind Youth Brands and Aditya Birla Fashion and Retail Ltd. (ABFRL)