Fascination with voice control behind customers’ interest in smart speakers: Parag Gupta, Head of Amazon Devices, India

Smart speakers are comparatively new in India. However, within three years of their advent, 54% of customers in non-metro cities are already aware of them, finds a study by Karvy Insights for Amazon India. “Smart speakers bring convenience and simplify the lives of customers. From switching on a light, listening to music, shopping or even paying utility bills, voice is the most natural way to get things done,” says Parag Gupta, head of Amazon Devices, India, as he discusses with Sudhir Chowdhary the key findings from the study and key triggers for greater adoption of smart speakers in the country. Excerpts: