#FanArt becomes an instant formula for amateur artists to gain popularity on Instagram

Mumbai: Anushka Bansal, a 22-year-old student of fine arts from Kanpur, was approached by a major film production company recently to design the poster of its upcoming movie, courtesy her fan art of celebrities on social media. With college shut during the lockdown, Bansal got the time to pursue drawing as a hobby and soon started dabbling in fan art.

“I saw many people were gaining popularity on Instagram on the back of fan art, but it was all reproduction of celeb images in some form or the other. I decided to do caricatures, as it required a bit of imagination and set my art apart,” she said. Noticing her work, a celebrity asked their manager to get in touch with Bansal after being tagged on her Instagram post. “If I had applied to any of the big content companies directly, I had a slim chance of getting noticed,” she said.