Falling behind in online sales, Xiaomi to focus on offline channels

Smartphone maker Xiaomi is working to increase its offline presence in India to regain lost market share in the country, The Economic Times (ET) reports. This is a shift from its earlier online-centric strategy that made Xiaomi the number one mobile seller in the country.

Citing data from Counterpoint Research, the report said that Xiaomi India has registered a 44 per cent decline in its sales in the first quarter of 2023. The company is looking for more than a dozen employees with expertise in strengthening its offline market presence to manage this situation.