FADA, ASDC join hands with Google India to bridge digital skills gap in auto dealerships

The Federation of Automobile Dealers Associations (FADA) on Wednesday said it along with Automotive Skills Development Council (ASDC) has tied up with Google India to bridge the digital skills gap in the country’s auto dealerships and build their capacity in this critical growth driver.

ASDC and FADA in partnership Google India aims to prepare over 20,000 auto dealerships to engage with customers in the ongoing and post pandemic era.

Industry experts believe that some customers may not wish to visit a dealership as many times as before prior to making a purchase decision, and hence, there is an urgent need for automotive retail to become virtual, lean, and flexible.