Facebook, WhatsApp and Instagram will soon get paid features: Report

Ever since Apple introduced the App Tracking Transparency feature for iOS devices and updated its privacy policy, Meta’s Facebook, WhatsApp and Instagram ad revenue has dipped significantly, with a report by Bloomberg suggesting that the year will get worse for the company. Now it looks like Meta plans to offset some of this decline with a strategy for ‘paid’ features across its core products.

This was first reported by The Verge and according to an internal memo sent to employees, it looks like the company has begun working across the features. In June this year, CEO Mark Zuckerberg said the company won’t be earning commission from paid features until 2024, adds the same report.