Facebook using artificial intelligence to prioritise reported content

Facebook on Tuesday said it has stepped up the use of artificial intelligence (AI) to “prioritise reported content”, a move that will help the social media giant take action faster on harmful and violative content.

Facebook, which has 1.82 billion daily users globally, has drawn flak in the past for its handling of hate speech on the platform in India, which is among its biggest markets.

Facebook Product Manager (Community Integrity) Ryan Barnes said the company is using AI to prioritise reported content, and that this prioritisation is important to help its over 15,000 reviewers.

She explained that the prioritisation is important for four reasons — not all harmful content is equal, some enforcement decisions are complex, people do not always report harmful content and the reports aren’t always accurate.