Facebook to put its name on Instagram, WhatsApp brands

Facebook Inc plans to attach its name to Instagram and WhatsApp, branding them “Instagram from Facebook” and “WhatsApp from Facebook.”

The move is controversial because both of the apps were born outside of Facebook, have very different corporate cultures and have thrived, in part, by having their own identities with consumers. Founders of the photo-sharing app and the messaging service left Facebook in 2018.