Facebook testing feature to allow users to have up to five profiles

Facebook is testing a new feature that would allow some users to have multiple profiles, the company said, signalling a huge shift as owner Meta Platforms looks to find newer ways to encourage users to spend more time on the platform amid growing competition.

Facebook will allow some users to have the ability to create up to four additional profiles, as part of the test, tied to their original account. Facebook’s idea is for people to use the additional profiles for different purposes, such as one for friends, for co-workers, and others. Users will still have only one account but be allowed to switch between profiles with a few simple clicks.