Facebook takes a swipe at Apple while supporting draft EU rules

Facebook on Tuesday said it hopes new draft rules by the European Union aimed at curbing powers of big US companies could set boundaries for Apple, its latest volley in an ongoing feud.

The companies went up against each other after Apple announced a privacy feature allowing users to block advertisers from tracking them across different application.

Facebook and other companies, which earn revenue from advertisement sales, had said the feature will hurt developers. Apple had hit back saying, “When invasive tracking is your business model, you tend not to welcome transparency and customer choice.”