Facebook shifts focus from news to creator economy amid TikTok threat

Threatened by the surge in TikTok user base, Meta is changing its focus from news to building a creator economy and has reportedly reallocated resources from Facebook News and newsletter platform Bulletin towards generating more video and entertainment content.

According to The Wall Street Journal, Facebook executive Campbell Brown has told employees that the engineering and product teams at Facebook would, in future, spend less time on News and Bulletin to “heighten their focus on building a more robust Creator economy.”

A former journalist, Brown leads Facebook’s global media partnerships.