Facebook says Apple’s mobile software will cut advertisement revenue

San Francisco: Facebook on Wednesday said a mobile software update about to be released by Apple will slash revenue for developers relying on its in-app ad network.

Changes coming to iOS software powering iPhones and iPads includes requiring apps to ask permission of users to collect and share device-identifying data.

“With iOS 14, iPadOS 14, and tvOS 14, you will need to receive the user’s permission through the AppTrackingTransparency framework to track them or access their device’s advertising identifier,” Apple said in an online post aimed at developers.