Facebook rolls out interactive ad bundles for advertisers during festive season

Facebook is rolling out a suite of new interactive ad solutions starting Friday, including Poll ads, Augmented Reality (AR) ads, Instagram poll stickers for Stories ads, and Brand Playables.

Interactive Ads enable instant two-way communication and get people involved, which is a natural fit for how people, especially the youth, engages on mobile phones. With the festive season coming up in India, this suite of interactive Ads can help advertisers engage with their consumers in new and interesting ways.

“In the age of reducing attention spans, Interactive Ads are one of the most effective ways of holding the attention of the consumer. They are also easy to execute – a poll Ad can be created in just five seconds.