Facebook reveals new features for creators to earn money from ecommerce sales

Facebook Chief Executive Mark Zuckerberg said the company will build new features for content creators to earn money from recommending products on the app and a marketplace to help connect brands with influencers.

While speaking with Adam Mosseri, head of Facebook-owned Instagram, during a livestreamed video, Zuckerberg also said the social network will launch “creator shops” as part of the ecommerce push.

The announcements are part of Facebook’s effort to serve the “creator economy,” in which social media influencers, journalists and others are earning money directly from their fans on platforms, including Clubhouse, Patreon, Substack and YouTube.