Facebook pop-ups to escalate feud with Apple

San Francisco: Facebook on Monday said that pop-up messages on its iPhone and iPad apps will tout benefits of targeted ads ahead of a privacy move by Apple that could curb tracking.

The tech giants have been clashing over a changes coming in Apple’s iOS operating software, which will include a tracking transparency feature that Facebook claims could cripple its ability to serve up targeted ads and hurt many businesses.

A new Apple software feature referred to as a “privacy nutrition label” includes a displayed prompt telling people what tracking data is gathered by mobile apps and asking for permission to allow it.