Facebook pads up for its big bet on cricket

MUMBAI: Facebook will have exclusive digital content rights for International Cricket Council (ICC) events in the Indian subcontinent till 2023, the world governing body of the sport said on Thursday.
The deal will include the next two men’s World Twenty20 events in 2020 and 2022, the 50-over World Cup in 2023 and the World Test Championship final in 2023.
The social media giant will carry a range of digital content across four years including match recaps, in-play key moments and other match and feature content on its various platform.
“We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport,” ICC CEO Manu Sawhney said in a statement.