Facebook News to launch in India soon

Social media behemoth Facebook, earlier in the year, announced to bring new Facebook News service in the US. Now, the company is all set to expand it to other global regions including Europe and India.

Facebook News is said to be built with insights from publishers and people. It promises to offer fully customised viewing options on Facebook. Users can control what type of news they like to see on the Facebook feed. Based on the user behavior, it will recommend top headlines and trending stories of the day.

Also, users can search for news content other than their topics of interest like they do on Google search.

The company claims that 95% of the traffic Facebook News delivers to publishers is incremental to the traffic they already get from News Feed.