Facebook is testing ways for creators to make money: All you need to know

Facebook is testing ways for creators to make money through Facebook Groups, such as users paying fees for exclusive access to content or conversations within subgroups, the company said on Thursday.

Facebook, which recently changed its name to Meta, said the test was part of its broader paid subscription effort. The social media company is one of many tech giants that have been working to woo social media creators and their large followings through payments and new tools.

Facebook, which has in recent years focused on building communities as a tactic to drive engagement on the site, said Group administrators will be able to run e-commerce shops to sell merchandise or create community fundraisers, which could offset the costs of running a Group.