Facebook is taking Shops to WhatsApp in several countries across the globe

Facebook Inc is expanding its ‘Shops’ feature to its messaging app WhatsApp in several countries and to Facebook Marketplace in the United States, the company has said as it announced changes to its commerce tools.

Facebook Chief Executive Mark Zuckerberg said it would also introduce personalized ads in its Shops service based on users’ shopping behavior.

The social media giant, which launched Shops last year as a way for people to find and buy products on Facebook and Instagram as part of its push into ecommerce, said it has more than 300 million monthly Shops visitors and about 1.2 million monthly active Shops.