Facebook invests in Meesho

Facebook has announced that it has invested in Meesho, a Bengaluru-based social commerce platform that helps resellers and emerging brands build businesses using social media. It is the company’s second investment in India.

Founded by IIT-Delhi alumni Vidit Aatrey and Sanjeev Barnwal in 2015, Meesho has created an alternative distribution channel by empowering aspiring entrepreneurs — especially housewives, young mothers, students, and teachers — to launch, build and promote their online businesses using WhatsApp, Facebook and other social media channels.