Facebook increases reels’ length to 90 seconds, adds new features: Meta

Facebook has extended the maximum length of reels to 90 seconds from the current 60 seconds and also added new features for reel creators to improve their creativity and audience, its parent company Meta announced on Saturday.

“Wanted to make sure you saw the new features we have announced for Facebook Reels – as part of Meta’s ongoing investment in helping make Reels the best place for creators to grow their creativity, audience, and career,” Meta said.

Facebook has rolled out ‘Grooves’ for reels creators, which will allow them to automatically align and sync the motion in the video to the beats of their preferred songs in the reels and this will be applied through visual beat technology.