Facebook Fuel for India: WhatsApp to soon let users in India buy ‘sachet-sized’ insurance

WhatsApp has revealed that users will be able to buy affordable health insurance coverage from SBI General by the end of the year, and soon even some pension schemes using the platform. The company also confirmed that its WhatsApp Payments service was now formally live in the country.

“We continue to invest in the business API, offering features and flexibility for the ecosystem in India to build highly customised customer experiences. WhatsApp has proactively been working with several possible companies to ensure every adult has access to the most basic, but critical financial and livelihood services through their mobile device.