Facebook criticises Apple’s privacy policy in newspaper ads

Facebook is again pushing back on new Apple’s privacy rules for its mobile devices, this time saying in full-page newspaper ads that the social media giant is standing up for small businesses.

In ads that ran in The New York Times, The Wall Street Journal and other national newspapers, Facebook said Apple’s new rules “limit businesses ability to run personalised ads and reach their customers effectively.”

“While limiting how personalised ads can be used does impact larger companies like us, these changes will be devastating to small businesses adding to the many challenges they face right now,” the ad states.