Facebook business pages contain more negative posts: Researchers

New York: Researchers have found out that the number of negative posts on Facebook business pages vastly outweigh the positive ones by a ratio of nearly two to one.
There are more than 60 million business pages on Facebook and that number is from 2017 and with those pages come scores of positive and negative posts generated by Facebook users.
The researchers have seen that companies have very little control over what customers post, and negative ones can severely damage brands.
“We also found positive and negative posts get more likes than neutral ones, but negative posts get the most comments,” said study researcher Mochen Yang, Professor at the University of Minnesota.