Facebook bringing new interactive ad solutions to India

NEW DELHI: Facebook is rolling out a suite of new interactive ad solutions, including ‘Poll ads’, Augmented Reality (AR) ads, Instagram poll stickers for Stories ads and ‘Brand Playables’, the company announced on Friday.
According to the social networking giant, this suite of interactive ads can help advertisers to engage with their consumers in new ways during the festive season.
“At Facebook, we build for people first. This means our products, services, and ad solutions have evolved to meet people’s growing desire to engage and participate in ideas.
“This is also a key reason why they have delivered consistent business results for our advertisers, large and small,” Sandeep Bhushan, Director and Head of Global Marketing Solutions (GMS), at Facebook India, said in a statement.