Facebook bets big on social videos, plans to expand its user base

Facebook, to expand its user base, is focusing on social video, a category that has grown tremendously over the past couple of years because of the rising popularity of apps like TikTok.

Facebook India Managing Director Ajit Mohan in a recent interaction said the social media giant was looking at leveraging the Facebook family of apps around video.

Facebook is focusing on how to “leverage the power of communities, friends and families coming together around video, and therefore the future we see us around social media…making it easier for communities to watch together, making it easier for fans to engage together…The product is at a very early stage, we are testing and experimenting, specifically social video”, said Mohan.