Facebook appoints Arun Srinivas as Director of Global Business Group

Facebook on Monday announced the appointment of Arun Srinivas as the Director of Global Business Group. Srinivas will spearhead the strategy and delivery of the India Marketing Solutions which aims to tap large advertisers and agencies.

Srinivas will be responsible for building Facebook’s relationship with the country’s top brands, agencies, and partners. He will also oversee media and creative ecosystems to help propel the adoption of digital tools by businesses. He will have the company’s key business vertical teams, agency teams, and business solutions teams reporting into him.

Before Facebook, Srinivas has worked with companies such as Ola, Unilever, and Reebok. He also worked with investment firm WestBridge Capital Partners where he led the consumer vertical.