Facebook and Saregama announce licensing deal

Saregama announced a global deal with Facebook, to license its music for video and other social experiences across Facebook & Instagram. This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers and other creative content.

People will also be able to add songs to their Facebook Profile, the press statement said. Saregama is India’s oldest music label with a rich catalogue of over 100,000 songs across many different genres including film songs, devotional music, ghazals & indipop in more than 25 languages.