Facebook and Instagram roll out option to remove like counter on posts

Facebook and Instagram have rolled out a new feature that lets users control if their followers and friends can see the number of likes on their posts and other media content. “Today, we’re announcing that everyone on Instagram and Facebook will now have the option to hide their public like counts, so they can decide what works for them,” said Facebook in a statement.

Facebook and Instagram have previously experimented with removing the like count on posts across various regions globally. However, these experiments often led to mixed reviews from people.

“We tested hiding like counts to see if it might depressurize people’s experience on Instagram.