Facebook and Instagram creators won’t have to share their revenue until 2024

Meta CEO Mark Zuckerberg announced that Facebook and Instagram creators won’t have to share a cut of their revenue until 2024. This comes as Meta previously said it would hold off on revenue sharing until 2023. “We’ll hold off on any revenue sharing on Facebook and Instagram until 2024. That includes paid online events, Subscriptions, Badges, and Bulletin,” Zuckerberg wrote in a Facebook post.

The social media company is also introducing new ways for creators to be monetised on its platforms. According to Zuckerberg, creators will be able to make subscriber-only Facebook groups where users will have to pay a subscription amount to access the group chat.

Facebook Stars will be opened up for all the eligible creators “so more people can start earning from their Reels, live, or VOD videos,” Zuckerberg noted.