Facebook and Bollywood collaborate on ‘I FOR INDIA’ concert

Social media networking site Facebook has collaborated with some of the biggest names in Indian entertainment to put together a home-to-home fundraiser concert, ‘I For India’.

According to the company’s official release, 100 per cent proceeds from the fundraiser concert will go to the India COVID Response Fund managed by GiveIndia, to support on-ground relief efforts.

GiveIndia (www.giveindia.org) is India’s largest giving platform with reach across 23 states. It is associated with over 100 NGOs, working on-ground to support the required interventions with the prevention, healthcare infrastructure, livelihood support, and essentials for people in need, the company mentioned.