Eyes on big screen: Indians buying TVs pricier than cars

KOLKATA: Indians are buying big when it comes to televisions – and some of these big screens are worth as much or even more than a car!

The market for televisions priced above Rs 3-4 lakh and going up to Rs 75 lakh is growing, with the well-off setting up theatre-like experiences at home – a trend that started during the pandemic.