Eye on next 100-200 million, Flipkart to revamp its app

BENGALURU: Homegrown e-commerce company Flipkart, owned by US retailing giant Walmart, is revamping its app to get the next 100-200 million Indians to transact on its platform.

The rejig, which includes a regional language interface, video streaming, and feeds to make itself more social, indicates a strategy shift to expand to a larger local and social engagement-led platform from a pure ecommerce destination.

The changes will entail launching the app in Hindi to drive adoption, introducing video content in collaboration with Over The Top (OTT) media services, and launching feeds for product-related content marketing.