E&Y report on e-commerce

The growing digital economy and the size of the market in India is attracting significant interest from Private Equity (PE) and Venture Capital (VC) funds to invest in India’s E-commerce and Consumer Internet sector. PE and VC funds have invested over $25 billion in the last five years. According to a recently published report by Ernst & Young (EY), E-commerce and consumer internet companies have raised over $7 billion in private equity and venture capital funding in 2018 alone. In 2018, seven start-ups crossed the threshold into ‘Unicorn” status and the Walmart-Flipkart deal gave highly profitable exits to Flipkart’s early stage investors.