Explained: What is WhatsApp Channels and how it works

WhatsApp introduced its Instagram-like Channels feature in June this year in some regions. The Meta-owned platform has now started rolling out the feature globally, including India. The company claims that WhatsApp Channels is a simple, reliable and a private way to receive important updates from people and organisations within WhatsApp.

“Today we’re excited to launch WhatsApp Channels to over 150 countries and deliver a private way to receive updates that matter to you. We’re welcoming thousands of organizations, sports teams, artists, and thought leaders that people can follow, right within WhatsApp,” said the company in a blog post.