Expect telcos to shift focus for new value proposition: EY study

Indian telecom operators are expected to shift focus on growth levers to capitalise on evolving digital habits, and are relooking at cost models to focus on short-term cash conservation, reduction in operating leverage and improving cost efficiencies.

According to EY’s latest report ‘Building a resilient enterprise: Now, Next and Beyond’, the transition from ‘digital-first’ to ‘digital-throughout’ is an imperative expected to be enabled by accelerated adoption of artificial intelligence (AI) and automation programmes, transformed digital customer experience, and building capabilities for new value propositions.