Exclusive: Thrasio eyes India entry, in talks to acquire Lifelong Online

Thrasio, the US-based company that pioneered the model of acquiring private brands on Amazon and scaling them up, is entering India and is close to making its first acquisition of a local brand.

The world’s largest acquirer of third-party private label businesses on Amazon has held talks with consumer durables brand Lifelong Online for an acquisition, people briefed on the matter said.