Exclusive: How Poco registered 300% growth in India with a product portfolio ‘leaner than even the iPhone’ and what’s next

“In tech, there’s no such thing as a legacy brand,” Poco India country director, Anuj Sharma tells me over a video call. “The reason why Apple or Samsung are still relevant today is because they continue to churn out brilliant products every year. The reason why Xiaomi is still in the news is because they put out products like the Mi 11 Ultra or Mi Mix Fold,” he adds.

The key to staying relevant lies in being open to change. To adapt and keep innovating. Not sticking to just one formula or dated tech.