Exclusive: Good Glamm continues its acquisition spree with ScoopWhoop

Mumbai: Good Glamm Group, the parent company of direct-to-consumer (D2C) beauty and personal care brand MyGlamm, has acquired new-age media startup ScoopWhoop Media in an all-cash deal, said sources with direct knowledge of the transaction.

Darpan Sanghvi, the cofounder and chief executive of Good Glamm Group, later confirmed the development told ET. Sanghvi said the group will enter the men’s grooming space with the acquisition and is looking to invest Rs 500 crore over the next two years.