Exclusive: Flipkart in line for a 50% rise in its annualised GMV at $23 billion

Flipkart Group clocked gross merchandise value (GMV) of around $15 billion last calendar year and is currently on an annualised GMV run rate of $23 billion, multiple people aware of the matter told ET.

GMV, in ecommerce parlance, refers to total value of sales on a platform during a given period. It includes the discounts offered but does not include returns.

This year’s GMV run-rate indicates more than 50% growth year on year for the Walmart-owned ecommerce giant even as the sector remains in a policy flux.

Of the current annualised GMV, around $20 billion is estimated to be from Flipkart while the rest is from its fashion focused platform Myntra, the sources said.