Ex Apple India Head launches new startup, Sofyx

NEW DELHI: Former Country Manager – Apple India, Sanjay Kaul has launched his own startup,Sofyx — a social commerce platform for general traders dealing in smartphones and accessories in India.

Sofyx, which was launched on Monday, would bring together the mobile reseller community along with other stakeholders like telecom operators, device manufacturers, distributors and other vendors on a single platform, Kaul told IANS.