Every second smartphone in India is sold through online platforms: Report

Thanks to new launches and aggressive sell-in ahead of annual online sales like Flipkart’s Big Billion and Amazon’s Great India festive season sale, every second phone in the country is now sold through online channels, said a new report on Thursday.

With 55 per cent year-on-year growth, smartphone shipments in the online channel reached their highest ever share of 46 per cent during the third quarter of this year, according to the latest research from Counterpoint’s Market Monitor service.

Flipkart led the overall online market with a 57 per cent share, while Amazon grew over 75 per cent year-over-year to capture 33 per cent share within overall online channels.