Evenflow acquires Chennai-based online sustainable brand Rusabl

Evenflow Brands Tech, a Thrasio-style e-commerce rollup, has acquired Rusabl, a three-year-old e-commerce digital-first brand in the sustainable category.

Founded by former Uber executive Utsav Agarwal in 2021, Evenflow aggregates third-party sellers on e-commerce platforms like Flipkart and Amazon. It acquires online marketplace sellers in a range of $200k-$1.5 million per brand.