Even with smaller incentives by Centre, daily orders on ONDC touch 30,000

Open Network for Digital Commerce (ONDC) saw a new high of 30,000 retail orders over the past weekend, despite the government-backed network having drastically cut back on consumer and network player incentives in recent weeks, said a report by Moneycontrol.

Currently, the majority of retail orders come from the food and beverage category, with a small amount coming from the grocery category, it added.

According to an industry source, numerous buyer and seller apps, including Paytm, Magicpin, and others, are collaborating to figure out how to provide their own marketing push and discounts to generate demand as ONDC has restructured its incentive schemes and reduced its subsidy payout per order.